The Eva

As brand-new as you can get!

 

The Eva Raw features raw denim (also called ‘dry denim’ or ‘unwashed denim’) that hasn’t been washed or treated - once the fabric is woven, it is essentially untouched. 

 

Because the material is unwashed, these jeans might feel a little stiff, could leave traces of indigo dye on surfaces, and will likely shrink 5%-10% after the first wash. 

 

So why bother with uncomfortable jeans that might stain your couch? Well, there are other benefits to using raw denim: saving water; using less chemicals and less potentially dangerous manual labour; and ultimately providing greater durability (and therefore more wears). 

 

A pair of raw denim jeans will save an additional 42 liters of water compared to a washed and pre-distressed pair. For pre-distressed denim, certain additional chemicals are used to treat the fabric, not to mention the additional manual labour and potential exposure to harmful substances. 

 

Also, because the fabric hasn't been artificially aged or damanged through lasering, stonewashing or sandblasting, the fabric is brand-new and intact and will last much longer.

 

And finally, once you wear the jeans, they slowly lose the dye and fade in places. These jeans will document the traces of your body and movements and become unique to you. 

 

The Eva Raw: 

• Starts out stiff 
• Saves water
• Uses less chemicals
• Reduces harmful manual labour 
• Has a longer life cycle
• Becomes unique to you